Similac Pregnancy Journal

Category: Print / Consumer Collateral
Role: Art Director

Designed a branded pregnancy journal for Similac that combined guided prompts, health tips, and space for reflection. Distributed through healthcare providers, the journal was used as both a practical tracking tool for expectant mothers and a brand touchpoint that built trust early in the parenting journey.

Outcome: Delivered a unique keepsake that blended function and storytelling, strengthening Similac’s connection with new parents.