Similac Photo Shoot

Category: Art Direction / Photography
Role: Art Director

Similac needed a new library of baby photography for use across print and digital marketing materials. Previous campaigns relied exclusively on images with black backgrounds, which limited flexibility. I created a detailed shot list, worked with photographer Camille Tokerud to capture neutral-background portraits, and oversaw retouching so the final images could be seamlessly adapted for use on either black or white backgrounds. All photos copyright of Camille Tokerud Photography.

Outcome: Delivered a versatile, high-quality image library that expanded Similac’s creative possibilities and refreshed the brand’s visual storytelling.