Similac Collateral

Category: Integrated Marketing / Direct Mail & Collateral
Role: Art Director

Designed a wide range of marketing materials for Similac, Abbott Nutrition’s infant formula brand, supporting expectant mothers throughout their pregnancy journey. Work included monthly direct mail pieces with coupons, in-office sign-up boxes with brochures, promotional signage with QR codes, marketing emails, and a free gift kit containing formula samples, bottles, a guide, and a DVD.

Outcome: Produced a consistent, parent-friendly system of touchpoints that built early brand trust, encouraged program enrollment, and supported Similac’s ongoing relationship with new parents.

.