Digitas Community Service Day

Category: Branding / Event Identity
Role: Designer

For Digitas’s annual Community Service Day, I won a design competition to create the event identity used across t-shirts, tote bags, signage, and Snapchat geofilters. The 2017 event benefited a neighborhood in Queens, which I visualized as a crown—each jewel symbolizing a local landmark, feature, or historic reference.

Outcome: Delivered a unifying, visually meaningful identity that rallied employees, enhanced community engagement, and became a memorable part of Digitas’s culture for the event.