CVS / Caremark

Category: Direct Mail / Collateral Design
Role: Art Director

Created a wide range of marketing materials for CVS Caremark, the prescription benefits arm of CVS Health. Projects included direct mail, in-office promotional signage for physicians’ offices, and a detailed, variable prescription savings guide personalized for individual customers. I also developed a comprehensive style guide to unify creative execution across their revised brand system.

Outcome: Delivered clear, consistent, and customer-friendly materials that supported CVS Caremark’s communication with both patients and healthcare providers.