And the Blip Goes To…

Category :
  • Scope
  • Client Blippar
  • Agency Personal

Category: Digital / AR Concept
Role: Designer

Developed a proposal for a partnership between Entertainment Weekly and Blippar to bring AR interactivity to EW’s annual Oscar double issue. Readers could scan pages with the Blippar app to unlock video clips, trivia, and an unofficial Oscars poll, with results shared on EW.com and amplified through social media.

Outcome: Concept showcased how AR could add interactivity and cultural relevance to a marquee magazine event.

And the Blip Goes To…
As part of their annual Oscar double-issue, Entertainment Weekly would feature Blippable content allowing users access to video clips, trivia, and the chance to vote on their favorite nominees.

As part of their annual Oscar double-issue, Entertainment Weekly would feature Blippable content allowing users access to video clips, trivia, and the chance to vote on their favorite nominees.

An intro page would appear before the Oscar Viewer’s Guide to explain the campaign and instruct readers on how to download and use Blippar.

An intro page would appear before the Oscar Viewer’s Guide to explain the campaign and instruct readers on
how to download and use Blippar.

Blipping the page would generate an animated, 3D Oscar Statuette that would extrude and display over the Entertainment Weekly Oscar seal that is used throughout the issue. The campaign logo and navigation would animate out and hover around the statuette.

Blipping the page would generate an animated, 3D Oscar Statuette that would extrude and display over the Entertainment Weekly Oscar seal that is used throughout the issue.
The campaign logo and navigation would animate out and hover around the statuette.

Examples of screens that would be accessible through the main menu. Each Oscar category would feature information on each nominee, and the opportunity for the user to vote on their winner.

Examples of screens that would be accessible through the main menu. Each Oscar category would feature information on each nominee, and the opportunity for the user to vote on their winner.

On the night of the awards, results from user votes would be tallied and featured on EW.com. Social media could be utilized to promote discussion of the popular vote vs. that of The Academy.

On the night of the awards, results from user votes would be tallied and featured on EW.com. Social media could be
utilized to promote discussion of the popular vote vs. that of The Academy.

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