AMEX Social & Digital

Category: Social / Digital Campaigns
Role: Senior Art Director

For American Express’s B2B marketing, I designed LinkedIn carousel and static ads promoting Employee Cards and expense management tools.

The carousel units were built as short, sequential stories — with each slide introducing a clear idea and guiding users through product benefits in a swipe-through format. Frames were designed to work both independently and as part of a cohesive narrative.

I also adapted the creative into digital banners, maintaining brand consistency and message clarity across formats.

Outcome: Delivered structured, brand-aligned social and display creative that translated complex B2B messaging into simple, scannable visual sequences.