Bulova

Category: Branding / Packaging
Role: Designer

For Bulova’s Caravelle line, I designed a new logo and product packaging aimed at appealing to a more fashion-conscious audience while maintaining the brand’s heritage. In addition, I created a Bulova window decal for authorized dealers to strengthen in-store brand visibility.

Outcome: Delivered refreshed packaging and in-store branding that elevated Caravelle’s consumer appeal and reinforced Bulova’s presence at retail.