Citi Double Cash Card Launch

Category: Digital / Campaign Design
Role: Senior Art Director

Designed a responsive landing page and display banner ads for the launch of the Citi Double Cash card, a new product that rewarded users both when they spent and when they paid. The work required close collaboration with the client to ensure the card’s mechanics were communicated clearly through copy and visuals.

Outcome: Delivered clear, engaging creative that introduced the Double Cash card and supported its successful market launch.