Hilton HHonors for Citi

Category: Digital / Landing Page Redesign
Role: Art Director

Tasked with redesigning landing pages for Citi’s two Hilton HHonors credit cards, along with a combined dual-card page. The client wanted a more modern, Hilton-brand-aligned digital aesthetic that worked responsively across devices.

I led the visual refresh: concepting layouts, refining asset hierarchy, integrating Hilton visual guidelines, and ensuring responsiveness for mobile and desktop.

Outcome: Delivered cleaner, brand-consistent landing pages that improved user experience and better reflected the Hilton identity in Citi’s digital ecosystem.