Estée Lauder Collateral

Category: Print / Sales Collateral
Role: Art Director

Produced brochures, training manuals, and point-of-sale signage for Estée Lauder skincare and fragrance lines. These materials were used directly at sales counters to educate customers, guide Beauty Advisors, and reinforce brand storytelling at the point of purchase. Collaborated with marketing and copy teams to refine visual hierarchy and align with global brand standards.

Outcome: Created polished, customer-facing tools that enhanced the retail experience and supported Beauty Advisors in driving sales.