Spectrum Business

Category: Branding / Logo Design
Role: Art Director

Developed a logo for Spectrum Business’s “Let’s Get Started” campaign — a small business initiative offering free resources, mentorship, and digital tools to help new entrepreneurs grow their ventures. Led the creative exploratory, presenting multiple design directions before refining the selected concept for final implementation. The finished logo was animated and deployed across digital channels and promotional materials to reinforce Spectrum’s commitment to empowering small business owners.

Outcome: Delivered a versatile, contemporary mark that effectively communicates optimism and momentum, serving as the visual cornerstone for Spectrum’s small business outreach.