DW Design

Category: Branding / Identity Design
Role: Designer

Created a new brand identity for DW Design, an interior decor service in the Niagara Lakes region of Ontario. Starting from the industry’s most basic unit — the square foot — I developed a versatile logo system that can appear in three base colors or be filled with one of six material textures, reflecting the client’s stylistic range. That visual system extends across business cards, promotional postcards, and template designs.

Outcome: Delivered a flexible brand identity that visually ties to the craft of interior decor and adapts elegantly across print and promo materials.